We've laaaaaaunched :)

Wow - the last few days have been exciting :) After waiting for weeks (and weeks) for Apple to review, you can imagine our surprise to learn that our app was approved and instantly in the store. This caught us by surprise and given the nature of our game, we had a lot of clean up work to do immediately. The game was still showing special notes to Apple & 15 people had already bought it!!!

Over the past week, we've been working furiously to clean up the last remaining pieces and are preparing for our promotional blitz. Since day 1, we've been hyper-focused on the feedback from our players and the new (non-beta) players didn't disappoint. Their feedback, plus the clean up efforts, mean that we won't be massively promoting for at least another week :)

There has been one interesting revelation... it took approximately 24 hours for the game to be hacked and distributed via the underground software scene :) On Sunday, we were shocked to see our 'new users' spike by 400! Since then, we've been adding 100+ consistently per day thanks to the awesome efforts of the pirates. The irony is that we're dropping the software to free within 2 weeks. If we had released as free, then I doubt the pirates would have even been interested... AWESOME!