Hello Apple Tester!

On May 8th, we submitted gpsAssassin to the Apple App Store and waited with baited breath. Approximately 6-8 days later, we saw a new registration in the game & immediately performed a general search for the users email address. Lo and behold! We saw the address affiliated with many (and only) iPhone/iPod websites. We were getting very excited and to put our mind at ease, Jackson suggested we use their GPS coordinates to see where they were testing. Sure enough, we saw them pop up Google Maps at Apple's Headquarters!!!

Unfortunately, the trail went cold after that encounter. The tester only performed a few functions (they never even killed anyone!) and usage of that account went dormant. For 20 days, we waited patiently (except for the begging tweets) in hopes of seeing our application released. We had originally set the release date as May 31st, 2009.

By the time June 4th, 2009 arrived - we were getting nervous. In fact, we even asked for help from our friends at Offerpal & TapJoy. I have no idea if they helped, but by the evening of the 4th - WE WERE APPROVED! The only downside is that our application was instantly made publically available and we potentially lost some marketing steam because we couldn't do a build-up to launch campaign.



Regardless, we're super stoked and now the REAL work begins. We'll be making some final tweaks to the next minor release and once we're done (aka: once people can buy Blood Money or Professional Status), we'll embark upon a significant promotional campaign. Wish us luck!